Pentagon propaganda to 'Go Army!' aimed at schools
All over the country, organized citizens are fighting to restrict the military’s presence in schools. But having recruiters troll high schools cafeterias is just one way the Pentagon inundates our youngsters with messages to “Go Army!”
Since 2002, the U.S. Department of Defense (DoD) has spent a half-million dollars a year creating a database it claims is “arguably the largest repository of 16-25 year-old youth data in the country, containing roughly 30 million records.” In Pentagonese the database is part of the Joint Advertising, Marketing Research and Studies (JAMRS) project. Its purpose, along with additional millions spent on polling and marketing research, is to give the Pentagon’s $4 billion annual recruiting budget maximum impact.
[Students who ‘opt out’ of having their information turned over to recruiters by their school are just shifted into another column in the JAMRS database, called the ‘suppression list.’]
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