Graphic anti-smoking campaigns work
Mass media campaigns are one of the most effective means to reduce smoking.
Evaluation of Australia's famous 'Every cigarette is doing you damage' ad shows that after the first six months of the mass media campaign smoking rates in Australia dropped by 1.4 per cent, representing 190,000 fewer smokers.
An economic evaluation has shown that the campaign was excellent value for money and resulted in significant savings to the health system.
[Compare this to the enormously unsuccessful War on Drugs with its harsher penalties, longer jail terms and the inhumane zero-tolerance.]
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