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Tuesday, March 10, 2009

FILTHY LUCRE



India seeks Rupee status symbol


It has billionaires and big ambitions. Now India wants something that no global economic powerhouse should be without: an international symbol for its currency.

The hope is that the Rupee sign will become as ubiquitous as the US dollar ($), or that instant emblem of the digital age, the @ symbol.

But how easy is it to launch a symbol on the international stage and land a coveted place on keyboards the world over?

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