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Tuesday, January 27, 2004

MILITARY INTELLIGENCE

US businesses learn to do the military two-step

The current US military invasion isn't overseas. It's in books aimed at business managers. Pick any branch of the armed services - even elite forces - and there's likely a book out now adapting its practices to the civilian workplace. The Elite Rangers book, by former Ranger Brace Barber, came out this month. Next month, Donald Wiley & Sons publishes Be*Know*Do: Leadership the Army Way, adapted from the Army's internal leadership manual. McGraw-Hill will reprint the Army manual itself.
Later this year, McGraw-Hill releases Becoming a Leader the Annapolis Way, by a retired Navy captain. Just after last Christmas came Business as War, by Ken Allard, former Dean of the National War College, and The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization, written by two ex-Marines and their professor from the University of Pennsylvania's Wharton School, Eric K. Clemons. And there's a battalion of others, including Leadership Lessons of the Navy SEALs, It's Your Ship: Management Techniques From the Best Damn Ship in the Navy, and Semper Fi: Business Leadership the Marine Corps Way."

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