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Saturday, September 22, 2007

PICTURE THIS



Lomos: New take on an old classic

a bizarre-sounding meeting in 1995 between Mr Putin and a group of Austrian photography experimentalists today underpins a growing photographic movement that occupies the narrow space between the worlds of art and commerce.Then mayor of St Petersburg, the man who would soon be Russian president gave an audience to the Austrians to hear their pleas.They had recently started selling refurbished Soviet-era cameras from the Leningrad Optics and Mechanics Association (Lomo) to enthusiasts around the world.


Caterina Fake, co-founder of Flickr


The Flickr Founders

Tom Sawyer got it right. Why paint a fence when you can get your friends to do it for you for free? He would have been the perfect new-media mogul. Spending time and money creating content on the Internet is so hopelessly dated, so dotcom, so very, very 1.0. The secret of today's successful Web 2.0 companies: build a place that attracts people by encouraging them to create the content—thereby drawing even more people in to create even more stuff. The poster child of this Sawyeresque business model is the photo-sharing site called Flickr.

Caterina Fake, 37, an art director turned marketing whiz, and her Web designer husband Stewart Butterfield, 33, hatched the idea after an engineer at their fledgling online-gaming company devised a cool hack that let anyone share a photo on the Web fast and effortlessly.

Shedding light on Flickr

A global gallery was not what the Flickr founders intended, but Fake sees how events like Hurricane Katrina can lead to instant photo collections that are visible worldwide.

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