Bush administration uses polls to find the best spin to put on unpopular policy
Whereas other US administrations had used polls to determine the popularity of a range of policy options, the Bush administration used polls to determine the best rhetoric with which to market policies that might not be popular.
John DiIulio confirmed the Bushies' public-relations approach to government when he confessed to reporter Ron Suskind that 'staff, senior and junior ... consistently talked and acted as if the height of political sophistication consisted in reducing every issue to its simplest, black-and-white terms for public consumption, then steering legislative initiatives or policy proposals as far right as possible'.
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