US aims soft-sell propaganda at Muslims
It seemed like an auspicious debut: The new magazine Hi was just off the presses and it generated heavy buzz. It was glossy. It was young. It was fresh and hip and just a little bit sexy. The multimillion-dollar launch across 14 countries got headlines worldwide. And for the U.S. State Department that seemed to be good news, because Hi is a government publication issued to win hearts and minds in the Arab and Muslim world.
While produced by a private company, Hi is just one part of a U.S. campaign to convince citizens of Arab and Muslim countries to look a little more favorably on the United States. Critics have called it "soft-sell propaganda"; press reports from the Middle East have suggested that much of the young-adult target audience finds it laughable.
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